activations include “Barbie at The Corner Shop,” windows along the store’s famous frontage displaying official movie costumes, Barbie pop-up in The Toy Shop and The Cinema at Selfridges presenting back-to-back “Barbie” movie screenings.
Selfridges customers can enjoy the Barbie Dream Wardrobe Rental by Selfridges Rental, curated by stylist and art director, Theo White, featuring looks from the doll’s 64-year history, with outfits from the ’70s, ’80s and ’90s. Fans can also pay tribute to Barbie’s 250+ careers with looks inspired by Dream CEO Barbie, Dream Fairytale Barbie,
edits and more, inspired by what Barbie would wear today and presented against a spectacular backdrop.
“Barbie is such an interesting pop culture icon,” says Judd Crane, executive buying director,
Earlier this week, License Global’s Ben Roberts attended an event in London’s Trafalgar Square to look at the “
celebrating an important moment in the brand’s 65-year history.
Barbie Dream Disco window at Selfridges, London, featuring "Barbie" movie costumes
Barbie at The Corner Shop
Barbie at The Corner Shop will also host bookable beauty looks by Lisa Eldridge, Barbie-inspired hair and nail services, photo moments and a host of shoppable items that Barbie (and Ken) might select for their own Dreamhouse and wardrobe.
includes a “Barbie” the movie toy line, Impala x Barbie Roller Skates and more.
Two Selfridges windows adjacent to the main store entrance have turned pink with two “Barbie” movie scenes re-created in London. A Barbie disco scene features the official costumes with the sequin jumpsuit worn by Margot Robbie and the white and gold jumpsuit worn by Ryan Gosling, making Selfridges the only place in the U.K. to see the real-life movie costumes. Barbie’s dressing room scene has also been re-created, featuring the pink and white gingham dress and two-piece skirt suit worn by Robbie in the film.The Barbie brand also has takeovers at Selfridges Trafford, with dolls from the movie and other Barbie merchandise. Selfridges Birmingham will host a Barbie destination, including a selfie moment and “Barbie” movie merchandise
Related:Mattel’s Making New Memories
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