UTA, Los Angeles Fire Department Foundation Announce Partnership

Global talent, entertainment, sports and advisory company, UTA, has announced a partnership with the Los Angeles Fire Department Foundation (LAFD).

With a comprehensive, mission-driven strategy, UTA will spearhead LAFD’s licensing efforts and oversee the signing and managing of the properties’ licensees. Through creative and impactful initiatives, the collaboration will expand into various categories, such as fashion, children’s products, toys, food and beverage and more.

“We’re thrilled to join forces with UTA to expand our licensing initiatives across diverse sectors,” says Liz Lin, LAFD Foundation. “The collaboration will create a stronger connection to our community, and we look forward to leveraging UTA’s expertise to amplify the reach of our brand.”

The partnership will support LAFD’s commitment to public service and proceeds from the licensing program will secure essential equipment and life-saving tools for firefighters.