Licensing Leadership Summit: Creating a Brand with Gene Simmons

Gene Simmons will speak candidly about the launch of his newest branding empire and the secrets to leveraging a brand when you’re a star at this year’s Licensing Leadership Summit.

License Global

February 25, 2020

1 Min Read

Multi-hyphenate entertainer and entrepreneur Gene Simmons has been tantalizing and titillating fans for more than four decades.

Simmons is the co-founder of KISS, America's No. 1 Gold Record award-winning group of all time. He is the brains behind the merchandise powerhouse that has driven more than $1 billion in retail sales of licensed consumer products for brands ranging from Gene Simmons Family Jewels to Rock & Brews, Erebus Pictures, Simmons Records, LA KISS and more. Simmons has also engineered collaborations with best-in-class partners such as Archie Comics, Coca-Cola, Hello Kitty, Visa, USPS, Indy Car Series and more.

At this year's Licensing Leadership Summit, he will speak candidly about the launch of his newest branding empire and the secrets to leveraging a brand when you're a star. Join him for the session "Gene Simmons: Creating a Brand" at this year's event, taking place March 16-17 at the New York Hilton Midtown in New York, NY. 

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About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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