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Kraft Heinz brands are making their way to the collectible category.
June 18, 2020
The Kraft Heinz Company has announcenced a licensing agreement with ecommerce pop-culture collectible company, Youtooz.
Youtooz will bring Planters’ Baby Nut and the Kool-Aid Man to life through new collectibles. The deal was brokered by Kraft Heinz’s exclusive licensing agency Brand Central LLC.
The licensed Baby Nut figure will debut this summer online for pre-order on Youtooz’s website. The Kool-Aid Man vinyl figure and plush will also be soon after later this summer.
In addition to Youtooz, Brand Central is continuing to launch a number of new products and driving growth for the Kraft Heinz brands. In April, Brand Central and Kraft Heinz announced licensing partnerships with licensees such as Mad Engine and Zuru.
Chris Urban, vice president, general manager, Mealtime Stories, Kraft Heinz recently outlined the Kraft Heinz brand strategy during a keynote at Licensing Week Virtual. Register for the first-ever Licensing Week Virtual to watch the full keynote on-demand.
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