Guru Studio Taps bRAND-WARD to Rep ‘True and the Rainbow Kingdom’

bRAND-WARD will represent the property in the U.K. and Ireland.

License Global

June 24, 2020

1 Min Read

Guru Studio has announced it has appointed bRAND-WARD as its exclusive licensing agent for its preschool series “True and the Rainbow Kingdom.” 

bRAND-WARD will represent the brand in the U.K. and Ireland across all consumer products and L&M including toy and games, apparel, publishing, housewares, accessories, food and drink and live events.
“We’re seeing tremendous demand for ‘True and the Rainbow Kingdom’ products from boys and girls all over the world.” says Jonathan Abraham, vice president sales and business development, GuruStudio. “We’re excited to have the experienced team at bRAND-WARD lead the charge for our consumer products program in the U.K. and Ireland and continue to build upon the love people have for the show.” 
“True and the Rainbow Kingdom” first launched on Netflix in 2017 and is now debuting on linear TV around the world. Following the launch on Tiny Pop in the U.K. earlier this year, the demand for the preschool series continues to grow. On AVOD platforms such as YouTube and YouTube Kids, the series has amassed more than 300 million views.

 “’True and The Rainbow Kingdom’ is a brand with great appeal, which has inspired award winning and top-rated content, widely available on many platforms, including pay TV, FTA, SVOD & digital media,” says Trudi Hayward, co-founder, bRAND-WARD Services. “Securing multiple platforms is a prerequisite nowadays if you want to achieve the necessary exposure. We are delighted to be working with Guru on this stunning property.”

Consumer products for “True and the Rainbow Kingdom” including a line of plush, Halloween costumes, activity books and storybooks are also now available across North America. New “True and the Rainbow Kingdom” content also is continuing to roll out on Netflix throughout 2020.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like