DRi Names New Brand Manager

DRi Licensing has appointed Charlotte Wallace as brand manager to focus on retail development, brand management and sales for DRi’s portfolio of brands including Miffy, Boofle, Roald Dahl and Kimmidoll.

Charlotte brings with her a wealth of licensing experience including time spent at Fluid World, Turner Enterprises and Penguin Books.

“We’re delighted to have Charlotte on board. Her experience makes her an excellent fit for our publishing and lifestyle brands, and we are confident that she will play an important role in the continued growth and success of our business," says Alicia Davenport, licensing director, DRi Licensing.”