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Disney, Hanesbrands in 10-Year Deal

The Walt Disney Company and Hanesbrands Inc. signed a 10-year strategic alliance that includes basic apparel exclusivity for the Hanes and Champion brands, product co-branding, attraction sponsorships, and other brand visibility and signage at Walt

April 6, 2018

1 Min Read

The Walt Disney Company and Hanesbrands Inc. signed a 10-year strategic alliance that includes basic apparel exclusivity for the Hanes and Champion brands, product co-branding, attraction sponsorships, and other brand visibility and signage at Walt Disney Parks and Resorts properties. Hanes will be the presenting sponsor of the Rock ‘n’ Roller Coaster Starring Aerosmith at Disney-MGM Studios as well as have a customizable apparel venue in Downtown Disney at Walt Disney World Resort that will enable guests to design and personalize their own custom T-shirts and other items. Champion will also have naming rights for the stadium at Disney’s Wide World of Sports Complex as well as brand placement and promotional opportunities at what will be called Champion Stadium. The alliance also includes in-store promotional and brand building opportunities at ESPN Zone restaurants and all eight ESPN Zone stores across the country.

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