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Carrefour’s Champion Rebranding Goes Ahead in September

As part of its multiformat, single-brand strategy, Carrefour is to rename all its Champion supermarkets in France either to Carrefour or Carrefour Market fascias over the next two years, starting in September. This follows similar moves in Spain, Argent

April 6, 2018

1 Min Read

ina, Poland, Brazil and Turkey.

More than 100 stores are expected to be completed by the end of 2008. An additional 700 stores are set to be transferred by the end of 2009 and all remaining stores by mid-2010.

Carrefour also will help the 420 Champion franchisee partners to make the switch.

The name change reflects a greater product range and more non-food product. 

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