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‘Super BOOMi’ Kids Sanitizer Products Launch in China

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Hygiene products inspired by “Super BOOMi” are available in China now.

Up Studios has signed a licensing deal with personal hygiene and disinfectant product brand Swashes to release “Super BOOMi” hand sanitizer, hand wash foam and wet wipes.

The first wave of products has gone on sale in Swashes’ online Tmall stores across Asia, as well as on Super BOOMi’s own online shop. An additional 10 SKUs will be released in early November throughout offline retail partners and supermarkets across Greater China. 

Swashes and Up Studios also plan to offer the “Super BOOMi” sanitizer series to overseas markets to international distributors in early 2021.

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