Peanuts Heads to School with Idee+Spiel

As part of its back-to-school package, European retailer Idee+Spiel will release an exclusive school box featuring popular characters from Peanuts.

“Each year we present the box with a current licensed brand,” says Efthimios Sidiropoulos, product manager, Idee+Spiel. “And for 2016, we are very proud that we were able to secure a deal with Peanuts, a classic brand, which is equally appealing to both parents and children.”