M&M’s, Geico Unveil Ad Mash-Up

“Fans know and love the M&M’s characters and our commercials, but we’re constantly searching for new ways to capture their attention and express how irresistible M&M’s chocolate candies really are,” says Roy Benin, chief consumer officer, Mars Chocolate, North America. “The sudden appearance of the GEICO Gecko in an M&M’s commercial is a bit of subtle misdirection that will resonate with consumers in a surprising, enjoyable manner.”