M&M’s, Geico Unveil Ad Mash-Up

Mars Chocolate North America has launched a new TV commercial for M&M’s that features the GEICO Gecko.

April 6, 2018

M&M’s, Geico Unveil Ad Mash-Up

“Fans know and love the M&M’s characters and our commercials, but we’re constantly searching for new ways to capture their attention and express how irresistible M&M’s chocolate candies really are,” says Roy Benin, chief consumer officer, Mars Chocolate, North America. “The sudden appearance of the GEICO Gecko in an M&M’s commercial is a bit of subtle misdirection that will resonate with consumers in a surprising, enjoyable manner.”

Read more about:

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like




This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.