Sponsored By

King Features and Fleischer Studios have inked a deal with fashion brand Forum and Passion Perfumes e ​​​​​​​Cosméticos for a co-branded health and beauty collaboration inspired by its classic character Betty Boop.

License Global

September 12, 2018

1 Min Read

King Features and Fleischer Studios have inked a deal with fashion brand Forum and Passion Perfumes e Cosméticos for a co-branded health and beauty collaboration inspired by its classic character Betty Boop.

Vertical Licensing brokered the deal.

The new collection, dubbed “Forum by Betty Boop” includes in part:

  • Boop My Jeans!, a fragrance that features floral scents;

  • Boop my Nail!, a nail polish collection that offers shades of pink, red and white.

“The sophisticated style of Forum makes it the perfect brand to bring Betty Boop’s charm to beauty aisles in Brazil,” says Cara Silva, vice president and general manager, global head of licensing, King Features. “Fans are going to love these chic and playful Boop-inspired fragrances and nail polish.”

The line is available now at Água de Cheiro and in department stores and specialty shops across Brazil.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like