Brazil Gets (Betty) Booped

King Features and Fleischer Studios have inked a deal with fashion brand Forum and Passion Perfumes e Cosméticos for a co-branded health and beauty collaboration inspired by its classic character Betty Boop.

Vertical Licensing brokered the deal.

The new collection, dubbed “Forum by Betty Boop” includes in part:

  • Boop My Jeans!, a fragrance that features floral scents;
  • Boop my Nail!, a nail polish collection that offers shades of pink, red and white.

“The sophisticated style of Forum makes it the perfect brand to bring Betty Boop’s charm to beauty aisles in Brazil,” says Cara Silva, vice president and general manager, global head of licensing, King Features. “Fans are going to love these chic and playful Boop-inspired fragrances and nail polish.”

The line is available now at Água de Cheiro and in department stores and specialty shops across Brazil.

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