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WWE Names New SVP of Consumer Products

WWE has named Sarah Cummins senior vice president of consumer products.

License Global

January 8, 2019

1 Min Read

WWE has named Sarah Cummins senior vice president of consumer products. In her new role, Cummins will oversee the implementation of WWE's worldwide consumer products business including licensing, e-commerce, venue sales, home entertainment and publishing.

Cummins’ experience spans more than 25 years of licensing, media and business development skills and marketing.

Before joining WWE, she worked as head of business development and strategic partnerships at New York Road Runners where she supervised media distributions, sponsorships and licensing endeavors.

Other roles include more than 15 years at United States Tennis Association, most recently as managing director, and vice president of licensing and custom sales at Vineyard Vines.

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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