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Poetic Brands Launches Footwear DivisionPoetic Brands Launches Footwear Division
Apparel specialist signs up Squishmallows to create cozy footwear.
License Global
February 7, 2023
1 Min Read
Squishmallow slippers. Poetic Brands/Jazwares
Poetic Brands has announced the launch of its newly developed footwear division.
The first signing for the new division is Squishmallows, the collectible plush brand from Jazwares, which will initially produce children’s footwear and slippers.
“This has been a really exciting brand to work on and we’re so proud of the product line,” says Anne Bradford, commercial director, Poetic Brands. “We can’t wait to bring the ultra-squeezable, snuggly Squishmallows brand into our footwear division.”
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