Squishmallow slippers. Poetic Brands/Jazwares
has announced the launch of its newly developed footwear division.
The first signing for the new division is Squishmallows, the collectible plush brand from
, which will initially produce children’s footwear and slippers.
“This has been a really exciting brand to work on and we’re so proud of the product line,” says Anne Bradford, commercial director, Poetic Brands. “We can’t wait to bring the ultra-squeezable, snuggly Squishmallows brand into our footwear division.”
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