February 7, 2023
Poetic Brands has announced the launch of its newly developed footwear division.
The first signing for the new division is Squishmallows, the collectible plush brand from Jazwares, which will initially produce children’s footwear and slippers.
“This has been a really exciting brand to work on and we’re so proud of the product line,” says Anne Bradford, commercial director, Poetic Brands. “We can’t wait to bring the ultra-squeezable, snuggly Squishmallows brand into our footwear division.”
About the Author(s)
You May Also Like
Sesame Workshop: Smarter and StrongerDec 05, 2023
The 2024 License Global Toy ForecastNov 30, 2023
L.O.L. Surprise! Celebrates the 50th Anniversary of Hello KittyDec 07, 2023
Disney’s ‘Frozen:’ Not Cooling DownDec 02, 2023