Poetic Brands Launches Footwear Division

has announced the launch of its newly developed footwear division. 

The first signing for the new division is Squishmallows, the collectible plush brand from

Jazwares

, which will initially produce children’s footwear and slippers.

“This has been a really exciting brand to work on and we’re so proud of the product line,” says Anne Bradford, commercial director, Poetic Brands. “We can’t wait to bring the ultra-squeezable, snuggly Squishmallows brand into our footwear division.”