Poetic Brands Launches Footwear Division

Apparel specialist signs up Squishmallows to create cozy footwear.
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License Global

February 7, 2023

Squishmallow slippers.
Squishmallow slippers. Poetic Brands/Jazwares

Poetic Brands

has announced the launch of its newly developed footwear division. 

The first signing for the new division is Squishmallows, the collectible plush brand from


, which will initially produce children’s footwear and slippers.

“This has been a really exciting brand to work on and we’re so proud of the product line,” says Anne Bradford, commercial director, Poetic Brands. “We can’t wait to bring the ultra-squeezable, snuggly Squishmallows brand into our footwear division.” 

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