Kura Sushi Unveils ‘My Hero Academia’ Collaboration

Kura Sushi USA has announced its latest Bikkura Pon collaboration with “My Hero Academia.” 

Available exclusively at Kura Revolving Sushi Bar U.S. restaurants through Mar. 31, the “My Hero Academia x Kura Sushi Bikkura Pon” prize collection includes a lanyard, acrylic keychains and can badges – all featuring “My Hero Academia” characters such as Izuku Midoriya, Katsuki Bakugo, Ochaco Uraraka and Shoto Todoroki.  

The limited-time collectibles are dispensed from Kura Sushi USA’s proprietary Bikkura Pon Prize System. For every fifteen plates inserted, a “My Hero Academia x Kura Sushi Bikkura Pon” prize is automatically dispensed from the prize machine for guests to enjoy and take home.  

“It’s absolutely thrilling to be working with the ‘My Hero Academia’ and Crunchyroll team to create a one-of-a-kind collaboration.” says Sally Kurosaki, promotions and licensing manager, Kura Sushi USA, Inc. “We hope our guests have a memorable dining experience, surrounded by their favorite heroic character decorations, receiving exclusive collectibles, and Plus Ultra!”

Kura Sushi Rewards Members are also eligible to receive a limited-edition “My Hero Academia x Kura Sushi” graphic tee or tote bag for every $80 spent in the restaurant (excluding tax and tip) on select days. 

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“Anime fans love to enjoy their favorite series on the go, and we're excited to present this new ‘My Hero Academia’ collaboration with Kura Sushi USA, Inc.,” says said Anna Songco Adamian, vice president, consumer products, Crunchyroll. “Now, fans can enjoy the chance of winning one of their favorite characters in Kura's Bikkura Pon Prize system while spending time with friends and families.”