Assured Products Inks Love Hearts Deal with Swizzels Matlow

Products to launch in time for Love Hearts’ anniversary.
License Global Logo
License Global

September 8, 2023

Swizzles home and pet care.
Swizzles home and pet care. Assured Products

Assured Products is the latest licensee to sign with Swizzels Matlow for its Love Hearts brand. Brokered by

Blonde Sheep Licensing

, the license includes pet shampoos, pet stain and odor removal and cleaning products, plus calming sprays, pet colognes and more.  

“As a family-owned business based in the Northwest, Assured Products is delighted to be working with


,” says Peter Graham, managing director, Assured Products. “We are looking forward to bringing Love Hearts to life in the pet care market later this year.” 

Assured Products is a U.K. pet, auto, garden and household chemical product manufacturer. The initial Love Hearts pet care range will launch later this year and will be available online, plus in several traditional retailers, in time for Love Hearts’ 70th anniversary in 2024. 

“It’s fantastic to have Assured Products on board for the pet care category to add cheer to pet products,” says Natasha Dyson, founder, chief executive officer, Blonde Sheep Licensing. “The launch

is well-timed to hit shelves in advance of Love Hearts’ 70th Anniversary.”   

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like




This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.