Assured Products Inks Love Hearts Deal with Swizzels Matlow

Assured Products is the latest licensee to sign with Swizzels Matlow for its Love Hearts brand. Brokered by Blonde Sheep Licensing, the license includes pet shampoos, pet stain and odor removal and cleaning products, plus calming sprays, pet colognes and more.  

“As a family-owned business based in the Northwest, Assured Products is delighted to be working with Swizzels,” says Peter Graham, managing director, Assured Products. “We are looking forward to bringing Love Hearts to life in the pet care market later this year.” 

Assured Products is a U.K. pet, auto, garden and household chemical product manufacturer. The initial Love Hearts pet care range will launch later this year and will be available online, plus in several traditional retailers, in time for Love Hearts’ 70th anniversary in 2024. 

“It’s fantastic to have Assured Products on board for the pet care category to add cheer to pet products,” says Natasha Dyson, founder, chief executive officer, Blonde Sheep Licensing. “The launch is well-timed to hit shelves in advance of Love Hearts’ 70th Anniversary.”