Asembl, Dusk Partner for Streets Fragrance LineAsembl, Dusk Partner for Streets Fragrance Line

Brand extension agency Asembl has partnered Streets’ childhood favorites - Bubble O’Bill, Golden Gaytime, Rainbow Paddle Pop and Splice - together with Australian home fragrance, candle and oil diffuser specialist, Dusk, for a fragrance range.  

“Scents are known to have a strong link to people’s memories, and what better way to bring back the memories of sunshine and summer than with our Streets x dusk range,” says Annie Lucchitti, marketing manager, Streets. “Dusk have nailed a mouth-watering range that will have your tummy grumbling for more!” 

Now online and launching on Aug. 11 in Dusk stores across Australia, the range including candles, MoodMist fragrant oils, tealights and melts is the very first time these childhood favorites have been reimagined through fragrance. The range will be supported in Dusk stores and online with branded point of sale and an extensive marketing campaign. 

“We invite you to the creamiest, dreamiest summertime street party hosted by dusk and Streets,” says Julia Utz, general manager, product and marketing, Dusk. “Come and indulge in the launch of our exclusive fragrance collaboration inspired by the iconic childhood favorites – Bubble O ‘Bill, Golden Gaytime, Paddle Pop and Splice. Dusk’s unparalleled home fragrance expertise has captured the very essence of hot summer days and delicious ice cream treats for all to enjoy.” 

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The range includes an assorted 10 tealights pack, assorted 4 melts pack, two and three wick candles, as well as 50ml MoodMist fragrant oils. 

“Both Streets and Dusk fans are in for a delicious treat with this dreamy creamy partnership,” says Justin Watson, managing director, Asembl. “Never before have Bubble O’Bill, Golden Gaytime, Rainbow Paddle Pop and Splice been available in a fragrance range, so we are very excited to be bringing those childhood nostalgic summer smells to light with Dusk.”