Shanghai Scores adidas NBA Basketball Shop

The first adidas NBA Basketball Shop in Shanghai opened at the Grand Gateway in the Xuhui District. This marks the second shop to open in China; the first opened in Nanjing. The store will offer NBA apparel and footwear and a complete set of interactive activities with customers able to try on the NBA’s latest apparel and footwear, and also learn how to mix and match the apparel from an on-site stylist. EA Sports will also have a gaming area inside the shop where fans passionate about NBA video games can win adidas NBA products by playing NBA Live 07 by EA Sports. The duo will open 10 adidas NBA Basketball Shops in China by year-end.