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Tesla, Radio Flyer Team for ‘My First Model Y’

The two have launched the first Tesla made for toddlers.

License Global

August 19, 2020

1 Min Read

Radio Flyer has teamed up with car company Tesla to launch the first Tesla for toddlers – My First Model Y.

My First Model Y offers the Tesla experience for children as young as one and a half to four years old. Designed in collaboration with the Radio Flyer product development team and the Tesla Design Studio, this ride-on toy features the authentic design of Tesla's full-size Model Y vehicle. The product comes equipped with a honking horn, ergonomic seat, black induction wheels and working steering wheel.

This is the second product that Radio Flyer and Tesla have partnered on in recent years. In 2016, the two brands introduced the Tesla Model S for Kids by Radio Flyer, a customizable ride-on for children ages three to eight. The unique Radio Flyer used Lithium Ion battery technology.

"We're excited to continue our partnership with Tesla with the My First Model Y," says Robert Pasin, chief wagon officer, Radio Flyer. "At Radio Flyer, we're committed to creating high-quality, innovative products that can be passed down from generation to generation. Partnering with the most innovative, sustainable auto company aligns with our brand values and allows us the opportunity to offer consumers products they love and can trust."

The My First Model Y is now available for pre-order on Amazon and RadioFlyer.com for $99.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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