EMPIK’s range embraces the lifestyle brand aimed to consumers of all ages, including the youngest segment.The range has 48 different SKU’s in the categories of gifts, bags, accessories, stationery and home décor.
“Frida Kahlo is a character that needs no introduction,” says Ewa Ziemnicka, category manager, EMPIK. “The Mexican painter is a colorful bird and an extremely expressive personality that has become an icon of feminism and a symbol of charisma and bold expression of her views. At EMPIK, we were inspired by the art and personality of one of the greatest artists of the twentieth century and have brought this to our customers with our Frida Kahlo collection.”
As the licensing agency for the Frida Kahlo brand, Art Ask Agency is also preparing for a launch of a second licensed collection with another brand from their roster in the month of March.
“I want it all,” says
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