Posner has named WildBrain CPLG as its European licensing agent.

License Global

September 28, 2020

2 Min Read
charlotteposner.png

WildBrain CPLG has been appointed as the European licensing agent for acclaimed British contemporary artist, Charlotte Posner.

WildBrain CPLG is exhibiting at Festival of Licensing, a month-long large-scale digital gathering that unites the global licensing industry to connect, learn, strike deals and do business on an international stage. The event takes place Oct. 6-29. Register for free now!

Under its lifestyle division, WildBrain CPLG, will assemble a design-led consumer products program inspired by Posner’s artwork with an initial focus on the U.K. market. Target categories will include beauty, stationery and greetings, homewares and soft furnishings, fashion and accessories, luxury ceramics and tableware and gifting. 

“Charlotte’s work is captivating and original, both accessible and uniquely creative and we are excited to collaborate with her to develop innovative and design-led product ranges,” says John Taylor, vice president, Northern Europe and managing director, U.K. and France, WildBrain CPLG. “The licensing program will sit closely alongside Charlotte’s art, offering fans of her work another chance to own a little piece of Posner magic.” 

Charlotte Posner’s style and popularity exploded onto the public scene in 2014 when she was featured as part of the Royal Academy Summer Exhibition and was profiled on the BBC’s “The Culture Show.” A social media frenzy then erupted when she first introduced her ‘Pop Dolls’ series to the public in 2015. Coca-Cola, Walls, Kellogg's and Cadbury’s all complimented the works, and one piece later became the creative for Magnum’s U.K. social media platforms.

In the face of severe dyslexia, Charlotte has now collaborated and worked with some of the world’s leading luxury brands and retailers including Brown Thomas, Louis Vuitton, Nicholas Kirkwood, Crème de la Mer, London Fashion Week and Japanese cosmetics brand Shiseido.

“I am excited to be working with WildBrain CPLG to expand my brand,” says Posner. “We are at an exciting stage of development and it is a great opportunity to share our creativity with more companies.”

For the latest news in licensing from companies in this category, click here.

Read more about:

WildBrain CPLG

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like