WildBrain CPLG Gets Creative with Charlotte PosnerWildBrain CPLG Gets Creative with Charlotte Posner
Posner has named WildBrain CPLG as its European licensing agent.
September 28, 2020
WildBrain CPLG has been appointed as the European licensing agent for acclaimed British contemporary artist, Charlotte Posner.
WildBrain CPLG is exhibiting at Festival of Licensing, a month-long large-scale digital gathering that unites the global licensing industry to connect, learn, strike deals and do business on an international stage. The event takes place Oct. 6-29. Register for free now!
Under its lifestyle division, WildBrain CPLG, will assemble a design-led consumer products program inspired by Posner’s artwork with an initial focus on the U.K. market. Target categories will include beauty, stationery and greetings, homewares and soft furnishings, fashion and accessories, luxury ceramics and tableware and gifting.
“Charlotte’s work is captivating and original, both accessible and uniquely creative and we are excited to collaborate with her to develop innovative and design-led product ranges,” says John Taylor, vice president, Northern Europe and managing director, U.K. and France, WildBrain CPLG. “The licensing program will sit closely alongside Charlotte’s art, offering fans of her work another chance to own a little piece of Posner magic.”
Charlotte Posner’s style and popularity exploded onto the public scene in 2014 when she was featured as part of the Royal Academy Summer Exhibition and was profiled on the BBC’s “The Culture Show.” A social media frenzy then erupted when she first introduced her ‘Pop Dolls’ series to the public in 2015. Coca-Cola, Walls, Kellogg's and Cadbury’s all complimented the works, and one piece later became the creative for Magnum’s U.K. social media platforms.
In the face of severe dyslexia, Charlotte has now collaborated and worked with some of the world’s leading luxury brands and retailers including Brown Thomas, Louis Vuitton, Nicholas Kirkwood, Crème de la Mer, London Fashion Week and Japanese cosmetics brand Shiseido.
“I am excited to be working with WildBrain CPLG to expand my brand,” says Posner. “We are at an exciting stage of development and it is a great opportunity to share our creativity with more companies.”
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