RHS, Moorcroft Sprout RHS Chelsea Plant of the Year Collection

The pottery collection celebrates the RHS Chelsea Plant of the Year Award.

License Global

February 4, 2020

1 Min Read
rhss.png

The Royal Horticultural Society has announced the launch of a brand-new collection of art pottery from its partner Moorcroft.

The new collection – four vases, a jug, a plaque and a coaster – is the work of Moorcroft designers Nicola Slaney and Emma Bossons. It contains both limited edition and numbered items and is inspired by the annual RHS Chelsea Plant of the Year Award, a competition launched in 2010 to promote the continuing work of breeders and nurseries in producing improved and new plants.

“For this collection we certainly gave our top designers an ambitious and challenging brief, to capture the essence of not one but seven award-winning plants in a demanding format on behalf of the world’s leading gardening charity,” says Catherine Gage, director, legal and marketing, Moorcroft. “We, like the RHS, are thrilled with the results.”

The items are available in limited edition from 25 to 50 or in numbered editions that will be discontinued when the collection closes. Each of the RHS Chelsea Plant of the Year collection pieces will include the designer monogram and full signature along with all Moorcroft backstamps of authenticity and the Royal Horticultural Society’s backstamp to show its official seal of approval.

“Moorcroft is widely considered to supply some of the finest art pottery in the world today, and for this collection, has once again demonstrated that excellence by capturing the exceptional qualities that put these seven plants on the RHS Chelsea Plant of the Year 2019 Award shortlist,” says Cathy Snow, licensing manager, RHS. “We are delighted to be continuing our long-term and productive association with Moorcroft.”

About the Author

License Global

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for daily updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like