Metersbonwe Debuts Smiley Collab in China

Collaboration is now available in roughly 3,000 retail stores throughout the region.

Smiley has partnered with Chinese retailer Metersbonwe to launch a new apparel collection inspired by the emoticon brand.

The complete line consists of polos, sweatshirts, men’s tees and t-shirts. The range will also feature a series of distressed Smiley denim.

“Metersbonwe is one of the largest retailers in the world, with 3,000 stores in China,” says Nicolas Loufrani, chief executive officer, Smiley. “The Smiley studio has done a great job, creating very cool products with their team and it is a fantastic opportunity for our brand to be part of their collections and spread our happy message to their customers.”

The Smiley x Metersbonwe range is now available in almost 3,000 Metersbonwe locations throughout China.