Sponsored By

Firefly Brand Management to Represent Cesar Chavez Foundation

New partnerships will include apparel, immersive experiences and more.

License Global

June 21, 2022

1 Min Read
Firefly Brand Management logo.
Firefly Brand Management logo.Firefly Brand Management

Firefly Brand Management has signed with the Cesar Chavez Foundation to represent the legacy of civil rights and farm labor leader, Cesar Chavez.  

Firefly will spearhead strategic global and domestic plans seeking special collaborations and new licensing and merchandising partnerships, specifically in the softline categories, that will include apparel, publishing, immersion experiences, gift and novelty, stationery, back-to-school programs, costumes and mobile apps. 

“We welcome joining with Firefly to ensure the ideals and lessons of my grandfather’s legacy remain relevant and accessible for future generations of Americans,” says Andres Chavez, executive director, National Chavez Center and one of Chavez’s grandchildren. 

“There is no more distinguished figure for the Latino community and for America,” noted Cynthia Modders, president and chief executive officer, Firefly Brand Management. “Cesar’s lifelong dedication and activism resulted in many historical accomplishments. He was most notably recognized for nonviolently battling for the rights of our country’s farm workers making him a social justice champion for Latinos and working people. We look forward to celebrating his life’s work and legacy through multiple categories and sharing his story by introducing a new line of products for new generations to enjoy and be proud of.” 

Related:Firefly to Rep Emily the Strange in North America

The Cesar Chavez Foundation, through the National Chavez Center, manages the intellectual property of Cesar Chavez including Chavez’s name, voice, image, likeness, speeches and writings on behalf of the Chavez Family. 

Read more about:

Firefly Brand Management

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like