License Global
October 31, 2018
Effective immediately, Firefly will formulate a new strategic brand development plan that will look for opportunities in categories including accessories, apparel, domestics, collectibles, health & beauty, electronics, party goods, food & beverage, toys, games, and gift & novelty.
Emily the Strange was created in 1993 and features a moody goth girl and her cats. 2018 marks the brand’s 25th anniversary. Firefly is working with select licensees to build a special anniversary program.
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