Continuing the 10 Minutes With series, License Global sat down with Cynthia Modders, president, Firefly Brand Management.

License Global

May 2, 2022

1 Min Read
Firefly Brand Management

License Global: Why does Firefly Brand Management want to exhibit at Licensing Expo?  

Cynthia Modders: To connect face-to-face with licensees and retailers. 

What do you look for in a licensing partner?  

Solid distribution and innovation. 

You’ve been in this role for 13 years (according to LinkedIn), how have you seen the industry change?  

It’s certainly become much more digital. People have become more collaborative on deal-making as traditional models are not working anymore. 

Nostalgia has been huge in recent years and Firefly manages brands like Pan Am and Love Is..., how has Firefly tried to capitalize on that increased popularity?  

We understand that in these crazy times people want to connect with brands that take them back, that have a certain familiarity that brings them joy and nostalgia of how simpler things were. Especially with a Pandemic, Bob Ross, Pan Am, Love is… and many more resonate now more than ever before. 

How has COVID-19 changed the industry?  

People sought out content that they might not have found. Being confined to their homes allowed them to seek out all kinds of new content, they also looked for things that brought them a smile, that were positive, kind and resonated in a more personal way.  


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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