Artistory to Build Global Licensing Program for the Brooklyn MuseumArtistory to Build Global Licensing Program for the Brooklyn Museum
As a master licensee, Artistory will license designs created from the Brooklyn Museum’s collection of 1.5 million works of art.
September 27, 2021
The Brooklyn Museum in New York is the latest partner to join Artistory. By reinterpreting a collection that spans centuries of history, the partnership will combine product innovation, immersive experiences and engaging marketing.
Artistory will license designs created from the Brooklyn Museum’s collection of 1.5 million works of art, craft, design and artefacts. With global rights, ARTiSTORY will work with licensees across a wealth of product categories to bring works of Claude Monet, John Edward Hicks, John Singer Sargent, Katsushika Hokusai, Charles Sheeler, William Morris, Berthe Morisot, Mary Cassatt and Utagawa Hiroshige to the global market.
“At Artistory we strive to discover and share the stories behind the artefacts, to bring innovation in product manufacturing and licensing collaborations alongside groundbreaking shows, exhibitions and immersive experiences in order to expand the possibilities that the global heritage sector has to offer,” says Yizan He, co-founder and chief executive officer, Artistory and managing partner, Sinofaith IP Investment Company. “By partnering with the Brooklyn Museum, we access incredible collections, reflecting the development of humanity across the world, including many American and Native American artefacts – an exciting new partnership we’re thrilled to begin.”
The Brooklyn Museum joins a growing list of prestigious cultural partners for ARTiSTORY, including the Museum of Fine Arts, Boston; the National Gallery, London; the National Palace Museum, Taiwan and Dunhuang Culture & Tourism Group.
“We are excited to collaborate with ARTiSTORY and to share our collection with a global community,” says Sharon Matt Atkins, deputy director for art, Brooklyn Museum. “We have been impressed with ARTiSTORY's commitment to creating dynamic opportunities to engage with art and its histories. Moving beyond traditional licensing programs, ARTiSTORY appealed to us as a partner of choice due to their dedication to providing art historical background and context on source images while also developing new and innovative ways to use art to inspire new audiences.”
A style guide for episodes containing Brooklyn Museum creatives will be available in the coming months.
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