A new lifestyle brand Princess & Me from Disney Consumer Products and Jakks Pacific is hitting Toys"R"Us in anticipation of the holiday shopping season.
The line, targeted to girls ages 5 to 8, features 18-inch dolls based on the Disney Princess characters along with fashions (sleepwear, ballet outfits), accessories and dress-up options (ball gowns).
Toys"R"Us stores and Toysrus.com is the first retailer to carry the more than 25 products. The dolls initially debuted in July on QVC's Christmas in July. Disney Stores are expected to carry the line later this fall.
"This new line of 'friend' dolls is perfect for young girls as they get older," says Elaine Carovilla, director of girls' toys for Disney Consumer Products. "Princess & Me dolls invite girls to develop a deeper relationship with a trusted companion—a Disney Princess character who they know and love and whose stories they've grown up with—while also allowing girls to continue playing out the thrills of any adventure she can dream up."
In support of the launch, Toys"R"Us stores will host a Princess & Me Royal Party on Oct. 16, which will include a decorate-your-own Princess & Me tiara, story time and more. There will also be a chance to enter the Princess & Me online sweepstakes to win a doll, a set of fashions and the complete collection of accessories.