Chapman Signs Vivid for "Little Charley Bear"

Vivid Imaginations has been appointed master toy licensee for "Little Charley Bear," Chapman Entertainment's latest preschool brand for boys and girls, titled and commissioned by CBeebies.

The five-year contract with Vivid Imaginations will see the company developing a range of preschool toys which include plush, play sets, role play, arts and crafts, puzzles and games with a broad range of price points for distribution in the U.K., France, Benelux and Germany. The company also has global manufacturing rights, excluding the U.S., with products expected to be on shelf in the U.K. in autumn/winter 2011.

Vivid Imaginations is the master toy licensee for Chapman Entertainment's two other preschool series, "Fifi and the Flowertots" and "Roary the Racing Car."