WallFlower to Expand to New Categories

WallFlower, an American juniors lifestyle brand, has teamed up with three companies to expand their current offerings in the apparel and accessories category.

The company has partnered with The Gina Group for hosiery and LoungeHouse for intimates and sleepwear, which will launch this fall. WallFlower also partnered with The Gina Group for footwear and Pan Oceanic for eyewear that will launch next spring.

Additionally, the company partnered with Star Ride Kids to launch its sister brand, WallFlower Girl. The girls’ fashion sportswear collection will launch at select retailers for the back-to-school season this year.