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Van Gogh Museum Teams for Fashion

The Daily Paper is the latest brand to leverage the works of Vincent van Gogh.

A fashion collaboration between the Van Gogh Museum and apparel brand The Daily Paper will see the release of a new 21-piece collection.

The collaboration, which includes items ranging from $77 to $308, was born via the Van Gogh Connects Program, which aims to make the museum more relevant to young adults with a bicultural background.

“The bicultural background of the founders of Daily Paper dovetails with this project, and they are also role models within the aforementioned target group,” a museum spokeswoman told WWD. “The story of Vincent van Gogh immediately appealed to the founders of Daily Paper: Just like Van Gogh, Jefferson Osei, Hussein Suleiman and Abderrahmane Trabsini chose a more difficult path, and one where success was not guaranteed. The trio launched the Daily Paper clothing brand without any training or prior knowledge of the industry, driven purely by intrinsic motivation, just like Vincent at the start of his artistic career. And just like Van Gogh, the men from Daily Paper taught themselves all they needed to know — in this case, about the world of fashion. Against all odds, both Van Gogh and Daily Paper rose to success. With this collaboration and through Daily Paper, Van Gogh Connects hopes to inspire young adults and connect them with the art of Van Gogh.”

The 21-piece collection includes high-resolution reproductions of Van Gogh’s work, including some of those less well-known by art fans.

“Some of Van Gogh’s less popular works are just as masterful as his better-known ones, yet not a lot of people are aware of them,” says Abderrahmane Trabsini, Daily Paper. “That’s why we decided to focus on them.”

The collection debuts Feb. 15 and will be sold via Daily Paper’s store in Amsterdam and its website as well as the museum’s website.

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