Rovio Unveils Baby Apparel

SwaddleDesigns has partnered with Rovio Entertainment for Angry Birds baby products, now available online and in-stores.

The line features bodysuits, a receiving blanket, marquisette swaddling blanket, zzZipMe sack wearable blanket, baby Lovie security blankie and baby burpies. More products will roll out in the coming months.

“As a provider of high quality, stylish and innovative baby essentials, SwaddleDesigns is the ideal partner to create official Angry Birds Baby products,” says Claes Kalborg, senior vice president, licensing and brand strategies at Rovio. “We’re in the process of partnering with category leading brands to create products to delight our fans and increase the staying power of our brand. With the introduction of Angry Birds Baby, we’re excited to make a foray into the baby gift category with SwaddleDesigns.”