Royal Horticultural Society has revealed a closer look at its dedicated kids’ designs from its new style guide and new partnerships.
Inspired by the RHS Lindley Collections of botanical art, the new style guides for children’s products encompass four styles.
After showcasing the style guide at Brand Licensing Europe 2019, RHS has inspired interest in new categories and products including wellington boots, rainproof macs, t-shirts and bags, the new style guide covers everything from bold Home Grown and I Bug You designs to traditional Flower Power and Trees & Leaves styles.
“The RHS brand has a lot to offer children – both young gardeners and lovers of beautiful, colorful designs – and that is reflected in our new licensing children’s style guide,” says Cathy Snow, licensing manager, RHS. “The new guide turned many heads at BLE and we are already dealing with inquiries about its potential across many categories.”
The RHS Children’s Style Guide has also inspired a deal with Scholastic for a new range of children’s titles for ages four and up. The range, which launches in spring 2020, will be available in bookshops and supermarkets as well as in garden centers and online.