Puma Launches Swimwear Line with United Legwear & Apparel Co.

PUMA and United Legwear & Apparel Co. (ULAC), has announced that they are entering into a licensing agreement in North America for the production, sales, marketing and distribution of PUMA swimwear for men’s, women’s and kids. United Legwear & Apparel Co. will launch the swimwear line in the first quarter of 2023 in retailers across the U.S and Canada. 

The PUMA swimwear collection will feature men’s, women’s and kids swimsuits in a variety of options including rash guards, one piece suits, two piece suits, board shorts and trunks in a wide range of colors and styles. 

Read More: PUMA, AMI Launch Premium Sportswear Collection

“As a company we strive to be at the forefront of performance, innovation and style,” says Bob Philion, president, chief executive officer, PUMA North America. “Partnering with ULAC for this strategic growth initiative in North America will allow us to expand our offerings to our customers, while staying true to our core values and focus as a brand.” 

The new collection will also celebrate PUMA’s 75th anniversary through bold color palettes and a tribute to the brand’s most iconic logos.