, a specialist apparel licensee, has collaborated with
to launch a new National Football League (NFL) U.K. clothing collection.
“This is a fantastic trifecta,” says Elliott Matthews, managing director, Poetic Brands. “A true trend-leading branded range, a wonderful fashion partner and a strong, recognizable brand – all working together. Watch this space … more to come.”
The 26-piece set of products, featuring items from all 32
teams, includes men’s T-shirts, sweats, joggers, hoodies, denim jeans and full varsity jackets.
The clothing line launches ahead of three international games lined up for the U.K. at Tottenham and Wembley this year.
“I have wanted to collaborate with the NFL, an iconic global sport organization, for some time now and can’t wait to show our consumers this exciting new collection,” says Samir Kamani, chief executive officer, boohooMAN.
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