The Pioneer Woman Launches Mommy & Me Line

Apparel collection will debut at Walmart.

License Global

March 17, 2022

1 Min Read
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The Pioneer Woman

Ree Drummond, also known as The Pioneer Woman, has announced a new spring apparel line with a Mommy and Me collection exclusively at Walmart.  

From tops to dusters and everything in between, each piece features Drummond’s style and signature prints. In addition to her flagship line of apparel, Drummond’s expansion into Mommy and Me is a natural progression as The Pioneer Woman Collection continues to elevate itself as a full solution lifestyle brand.  

"It has been such a joy to see my apparel lines resonating with women across the country, and I am so excited to continue to design gorgeous new collections each season,” says Drummond. “As The Pioneer Woman continues to expand into fresh categories, there was an immediate draw to create a ‘Mommy and Me’ line where customers could match with their kids! The core spring collection features a handful of my very favorite pieces such as dusters, flowy tops, and more, whereas the Mommy and Me expansion line includes signature floral dresses for all ages – women, girls and toddlers. I cannot wait to see the entire family dressed in The Pioneer Woman Collection!” 

The Pioneer Woman spring apparel and Mommy and Me collections are available in select stores and online at Walmart, with sizing options available in S – XXXXL for the core line. The Mommy and Me capsule collection is available in 2T – 5T for toddlers, 6 – 6X, 7 – 18 for girls and XS – XXXXL for women. 

 

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Walmart

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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