George at Asda Partners with Animal Planet for Children’s Clothing Range

This spring, George at Asda is partnering with Animal Planet, a member of the Warner Bros. Discovery family of brands, to launch a range of children’s clothing made from responsibly sourced materials. 

The kids’ clothing collection, which went on sale online and in 450 Asda stores in the week preceding Easter, is suitable for all age ranges across baby, boys and girls and comprises 26 SKUs.  

The partnership was brokered by Warner Bros. Discovery’s U.K. licensing agent, IPR Licensing, and the range designed and manufactured by Poetic Brands. 

“We are extremely proud of this collaboration with George at Asda because it’s been a true partnership in delivering a clothing range that meets the objectives of both teams,” says Ian Woods, senior vice president, international consumer products, Warner Bros. Discovery. “The designs are fantastic, and we have high hopes this is just the beginning of a strong collaboration between Animal Planet and the George at Asda team.” 

The clothing features slogans encouraging kids to reconnect with the planet and animals such as “Love Our Planet,” “Be Kind” and “Wild One,” with all products designed using illustrations depicting various animals.   

“We’re extremely proud to have partnered with Animal Planet to launch an incredible range of children’s clothing this spring,” says Jade Snart, sustainability and compliance expert, George at Asda. “It was clear from the beginning of the partnership that both George and Animal Planet share the same business values – trying to make our world greener! All of the products within the range have a sustainable element to them because at George we’re committed to doing the right thing by our customers and the planet.”