Chupa Chups, Vincis Sign Sweet Apparel Deal

Candy brand Chupa Chups has partnered with Korean handbag maker Vincis to develop a limited-edition collection of fashion accessories.
License Global

May 23, 2019

Chupa Chups, Vincis Sign Sweet Apparel Deal

Candy brand Chupa Chups has partnered with Korean handbag maker Vincis to develop a limited-edition collection of fashion accessories.

The collection brings the Chupa Chups aesthetic to the handbags product category. Items in the line include a canvas tote, bucket bag and clutch purse. The spring/summer collaboration will leverage Chupa Chups’ logos and color palette.

Chupa Chups’ foray into handbags is not the brand’s first licensing deal in fashion. The sweets company previously inked deals with

H&M

,

Pimkie and Primark

.

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