License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

H&M Gets Sweet on Chupa Chups

H&M Gets Sweet on Chupa Chups
Perfetti Van Melle has signed a deal with H&M to create apparel and fashion accessories inspired by the lollipop brand Chupa Chups. 

International confectionery company Perfetti Van Melle has signed a deal with  retailer H&M to create apparel and fashion accessories inspired by the lollipop brand Chupa Chups.

The fashion collection will feature Chupa Chups’ logo, which will be on a range of products for kids and teens.

The Chupa Chups/H&M line will hit H&M store shelves worldwide by the end of the year.

“H&M and Chupa Chups are both truly international brands,” says Christine Cool, senior brand manager, licensing division, Chupa Chups. “We feel that they are a great match to develop an original fashion style that will no doubt appeal to all the sweet and fashion lovers.”

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish