Amex, Just Don Lace Up Nike Sneaker Deal

Nike’s Air Force 1s have gotten multiple makeovers over the years, but the latest interpretation from American Express and Just Don comes just in time for NBA All-Star Weekend.

“We are always looking to reimagine access,” says Deborah Curtis, vice president, global brand partnerships and experiences, American Express. “Partnering with Don C on a limited-edition sneaker gave us an incredible opportunity to do just that for our card members, who may not be in Chicago for NBA All-Star.”

American Express and Just Don have come together to create a blue and red version of the Air Force 1s for the event, marking Amex’s first time working on a sneaker collaboration.

“I hope when people see the sneaker’s design, color and texture, it ignites a feeling – I want everyone to feel the love a kid from Chicago has for his city,” the designer said via statement. “It’s exciting to partner with American Express on a limited-edition sneaker for their card members that is also a nod to the brand’s signature blue.”

Amex members will be the only customers able to buy the sneakers, which will retail for $200. The limited-edition shoe was officially released Feb. 13.