Amex, Just Don Lace Up Nike Sneaker Deal

Just Don and Amex have teamed to launch a Nike sneaker for NBA All-Star Weekend.
License Global

February 14, 2020

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Nike’s Air Force 1s have gotten multiple makeovers over the years, but the latest interpretation from American Express and Just Don comes just in time for NBA All-Star Weekend.

“We are always looking to reimagine access,” says Deborah Curtis, vice president, global brand partnerships and experiences, American Express. “Partnering with Don C on a limited-edition sneaker gave us an incredible opportunity to do just that for our card members, who may not be in Chicago for NBA All-Star.”

American Express and Just Don have come together to create a blue and red version of the Air Force 1s for the event, marking Amex’s first time working on a sneaker collaboration.

“I hope when people see the sneaker’s design, color and texture, it ignites a feeling – I want everyone to feel the love a kid from Chicago has for his city,” the designer said via statement. “It’s exciting to partner with American Express on a limited-edition sneaker for their card members that is also a nod to the brand’s signature

blue.”

Amex members will be the only customers able to buy the sneakers, which will retail for $200. The limited-edition shoe was officially released Feb. 13.

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