Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
December 6, 2022
Tretorn, the Swedish lifestyle brand, and Zara, announced the launch of a new capsule collection that fuses Swedish design with modern construction. The Zara x Tretorn collection features an assortment of rubber boots, totes and backpacks made from sustainable FCS-certified natural rubber and compact PU material. The collection is now available in more than 70 countries and includes footwear and bags for men, women and kids.
“The Zara x Tretorn capsule perfectly captures Tretorn’s DNA with durable and functional pieces that take a fashionable approach,” says Natasha Fishman, chief communications officer, executive vice president, marketing, Authentic Brands Group, owner of Tretorn. “The collaboration was designed to meet consumers where they are in their pursuit of the Scandinavian aesthetic created with sustainable elements.”
Developed in collaboration with Tretorn’s Sweden-based design team, the Zara x Tretorn collection features 10 pieces. Lower rubber boots, higher rubber boots and Chelsea boots within the collection are made of FCS-certified natural rubber with stable construction and solid outsoles, creating the perfect fit even in the most challenging terrains. Backpacks and tote bags are made of compact PU material, which offers protection against light rain and water, while the reinforced bottom guards against moisture and wear.
The Zara x Tretorn collection at Zara’s flagship stores and online.
Read more about:zara
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like
Taco Bell, Tajín Blend Flavors in Limited-Time MenuFeb 29, 2024
Funko Announces New Collectible Line: Project FredFeb 29, 2024
LMCA Inks Strategic Licensing Program with Revere WareFeb 29, 2024
New Pokémon Games Revealed on Pokémon DayFeb 28, 2024