What Brands Need to Know about Web3
According to scientist
, who coined the term Web3, it is a "democratic age" for the web, without centralized structures or the handful of companies that dominate many user interfaces.
Built on blockchain technology – a decentralized algorithm and ledger that automatically verifies user action and logs in without the overview of a gatekeeper or controlling brand – Web3 will play a more significant role in the regulation of decentralized currencies, like bitcoin or Ethereum, and offer creators a chance to build their brands, communities, universes and platforms.
Web3 is a new phase of digital communication, commerce, and lifestyle.
What we experience visually will
While it presents an exciting challenge to tech giants, it comes with myriad new ways for users to build communities, engage in new experiences and drive business; this is where terms like 'the metaverse' and 'non-fungible tokens' come into play.
"Everything You Need to Know About Web 3.0"
explores the evolution of digital brand engagement and provides answers to vital questions:
101: A Guide to NFTs, The Metaverse, IoT, AR and VR
How will Web 3.0 impact the brand landscape, and is it here to stay?
What are the challenges and opportunities behind these concepts?
What new licensing categories will emerge, and how do I get ahead of the curve?
Lex Scott, commercial director,
Marco van Haaften, global licensing director,
Emma Mansfield, partnerships, Decentraland
Moderator: Ben Roberts, senior content strategist, License Global
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