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GLOBAL– Brand extension leader CAA-GBG has teamed up with License Global to offer you insider insights from four of its key clients and some of the biggest names in licensing–The Coca-Cola Company, Fred Segal, Kodak and Nicole Scherzinger–in a new white paper now available on LicenseMag.com and at the CAA-GBG Stand, L100.
February 14, 2019
GLOBAL–Brand extension leader CAA-GBG has teamed up with License Global to offer you insider insights from four of its key clients and some of the biggest names in licensing–The Coca-Cola Company, Fred Segal, Kodak and Nicole Scherzinger–in a new white paper now available on LicenseMag.com.
CAA-GBG is the largest licensing and brand management company in the world. Created as a joint venture between Global Brands Group and Creative Artists Agency’s licensing division, CAA-GBG works with some of the biggest brands in the world, using its years of experience to deliver award-winning strategic brand solutions.
One of those clients, Kodak, has seen massive growth in recent years due in large part to its licensing program, which has been led by CAA-GBG in partnership with Kodak’s business development team since 2016.
The brand has big plans for 2018, and they tell?us all about them in this exclusive report. As a sneak peek, here is a snippet of the interview with Joel Satin, vice president of global brand licensing and consumer products, and Brian Cruz, vice president and general manager, Consumer Products Group, Eastman Kodak
Company, as they discuss the three factors that they think are shaping our world and their business.
Human value–Artificial intelligence, robotics, big data...these will all have a place in the world of business, but human beings offer superior social and interactive skills. Which company will you perceive more highly, company A who puts you through five minutes of automated customer service responses, or company?B, who has a real, live person answer the phone?
Ownership–From government to companies?to individuals, it’s important for everyone to take ownership. Ownership makes for more productive meetings, processes and overall productivity.
Communication–In a world that is becoming increasingly virtual (50 percent of Kodak’s?brand licensing team works remotely), it’s?important to over-communicate, and that?doesn’t just mean sending e-mail after e-mail.?Pick up the phone and talk through issues.
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