has secured its first wave of licensees in the U.S. and Canada for
Magic Mixies. The partnerships build on the global success of Moose Toys’ core toy program for the property, which spans the Magic Mixies Magic Cauldron and Magic Mixies Magical Crystal Ball alongside a growing line of Magic Mixies Mixlings collectibles. With an expanded content offering now featured across YouTube and Netflix, the raft of new partnerships offers fans of the franchise new ways to enjoy this innovative and magical brand.
The first roster of cross-category licensees secured by WildBrain CPLG for Magic Mixies includes Bentex for apparel;
for sleepwear, hosiery and beauty; Franco Manufacturing for homewares and bedding; HarperCollins for publishing; InnovativeDesigns for stationery, arts and crafts and Mad Engine Canada for apparel and hosiery (Canada only).
“The Magic Mixies toy range has quickly captured the imaginations of kids and families around the world and become a
“All toys are truly magical in their ability to spark kids’ imaginations, and with Magic Mixies, we take it one step further by bringing real magic to wow and delight kids around the world,” says Ronnie Frankowski, chief commercial officer, Moose Toys. “We can’t wait for the newest Magic Mixies BIG reveals, which will give kids new ways to ‘mix’ Mixies into their day. In WildBrain CPLG, we have a partner who delivers an impressive licensing line-up that ranges from fun to functional to fanciful for kids to expand their magical world of Magic Mixies.”
WildBrain CPLG is the licensing partner for Magic Mixies in the U.S. and Canada. Visit WildBrain CPLG at
at booth F214 to learn more about Magic Mixies Mixlings’ opportunities.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.