Wildbrain CPLG Announces New Partnerships for Moose Toys’ Magic Mixies Mixlings

First wave of cross-category deals secured in the U.S. and Canada to expand hit sell-out toy property into new aisles.

License Global

June 12, 2023

Magic Mixies toys.WildBrain CPLG

Wildbrain CPLG

has secured its first wave of licensees in the U.S. and Canada for

Moose Toys’

Magic Mixies. The partnerships build on the global success of Moose Toys’ core toy program for the property, which spans the Magic Mixies Magic Cauldron and Magic Mixies Magical Crystal Ball alongside a growing line of Magic Mixies Mixlings collectibles. With an expanded content offering now featured across YouTube and Netflix, the raft of new partnerships offers fans of the franchise new ways to enjoy this innovative and magical brand.

The first roster of cross-category licensees secured by WildBrain CPLG for Magic Mixies includes Bentex for apparel;

Centric

for sleepwear, hosiery and beauty; Franco Manufacturing for homewares and bedding; HarperCollins for publishing; InnovativeDesigns for stationery, arts and crafts and Mad Engine Canada for apparel and hosiery (Canada only).

“The Magic Mixies toy range has quickly captured the imaginations of kids and families around the world and become a

true sales juggernaut, with Moose Toys building a fantastic content offering as part of its magical success,” says Jasen Wright, vice president, North America, WildBrain CPLG. “As Magic Mixies fandom continues to build, we’re thrilled to elevate the brand’s merchandise offering through these new licensing partnerships, which will see the celebrated property enter new aisles and bring many more fresh and creative ways for fans to engage with this enchanting property.”

“All toys are truly magical in their ability to spark kids’ imaginations, and with Magic Mixies, we take it one step further by bringing real magic to wow and delight kids around the world,” says Ronnie Frankowski, chief commercial officer, Moose Toys. “We can’t wait for the newest Magic Mixies BIG reveals, which will give kids new ways to ‘mix’ Mixies into their day. In WildBrain CPLG, we have a partner who delivers an impressive licensing line-up that ranges from fun to functional to fanciful for kids to expand their magical world of Magic Mixies.”

WildBrain CPLG is the licensing partner for Magic Mixies in the U.S. and Canada. Visit WildBrain CPLG at

Licensing Expo

at booth F214 to learn more about Magic Mixies Mixlings’ opportunities.