StoryToys and Mattel Partner on New Barbie Color Creations App

Marking the first partnership between StoryToys and Mattel.

License Global

June 15, 2023

1 Min Read
Barbie Color Creations app.
Barbie Color Creations app.Mattel

StoryToys and Mattel are set to launch the Barbie Color Creations app.    

Narrated by Barbie ‘Brooklyn’ Roberts, the Barbie Color Creations app showcases characters with different body sizes, skin tones, abilities and backgrounds. The app also features an ever-expanding virtual studio filled with coloring books and design tools. With special design-themed challenges such as ‘Big City Big Dreams’ or ‘You Can Be a Video Game Programmer,’ users can customize characters and objects to create personalized looks before playing with them in scenes. Players can also earn rewards to decorate their studio by completing fun and dynamic design challenges. 

“We’re thrilled to partner with Mattel and launch Barbie Color Creations, which brings the iconic Barbie franchise to life in a thrilling new way,” says Parisa Foster, chief creative officer, StoryToys. “As a cross-generational and cultural icon representing empowerment and inclusivity, Barbie holds a special place in our hearts. We can’t wait for fans all over the world to explore the app and unlock the full potential of their creativity!” 

“As one of the most recognizable brands on the planet, Barbie has brought joy to so many over the past several decades,” says Mike DeLaet, global head, digital gaming, Mattel. “In partnership with StoryToys, we are thrilled to bring to life Barbie Color Creations, compatible with iPhone, iPad and Android devices – a fun and engaging new app for kids that celebrates this iconic property through the creative medium of coloring.” 

Related:Barbie Licensing: Brand Collaborations to Celebrate an Icon

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