Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
January 30, 2024
Playmobil has converted the production of all items in its toddler portfolio from traditional, fossil-based to plant-based materials. The toddler line also receives a new name and look: Playmobil 1.2.3 is now Playmobil Junior. The playsets under the new brand are made with plastics originating from raw materials that are at least 90% plant-based.
The new plant-based plastics can be traced back to materials left over from food or paper production according to the mass balance approach used in the circular economy and based on the ISCC 208 standard. At least 90% recycled cardboard and 100% recycled paper are utilized for the packaging. A relaunch of the packaging design also accompanies the change to sustainable materials. The first play sets will be available in February. The entire product range will be converted by the middle of the year.
Playmobil Junior sets support the development of kids ages 1 to 4 with various features and play options. The products can be used in many ways (in playrooms, backyards and playgrounds), and with the Aqua line also in the bathtub and pool. All Disney-licensed play sets will also be produced using the new sustainable materials.
“After successfully establishing several classic product lines to now use recycled and bio-based plastics, converting the production of our toddler line is another important step on our ambitious sustainability agenda,” says Bahri Kurter, chief executive officer, Playmobil.
Playmobil is the first major toy manufacturer worldwide to offer a complete product segment using at least 90 % plant-based materials.
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like