Playmobil Toddler Toys to Become Plant-BasedPlaymobil Toddler Toys to Become Plant-Based

Playmobil has converted the production of all items in its toddler portfolio from traditional, fossil-based to plant-based materials. The toddler line also receives a new name and look: Playmobil 1.2.3 is now Playmobil Junior. The playsets under the new brand are made with plastics originating from raw materials that are at least 90% plant-based.  

The new plant-based plastics can be traced back to materials left over from food or paper production according to the mass balance approach used in the circular economy and based on the ISCC 208 standard. At least 90% recycled cardboard and 100% recycled paper are utilized for the packaging. A relaunch of the packaging design also accompanies the change to sustainable materials. The first play sets will be available in February. The entire product range will be converted by the middle of the year. 

Playmobil Junior sets support the development of kids ages 1 to 4 with various features and play options. The products can be used in many ways (in playrooms, backyards and playgrounds), and with the Aqua line also in the bathtub and pool. All Disney-licensed play sets will also be produced using the new sustainable materials.  

“After successfully establishing several classic product lines to now use recycled and bio-based plastics, converting the production of our toddler line is another important step on our ambitious sustainability agenda,” says Bahri Kurter, chief executive officer, Playmobil. 

Playmobil is the first major toy manufacturer worldwide to offer a complete product segment using at least 90 % plant-based materials.