New 'Barbie' Movie Toys Launch

Weird Barbie doll and more launch from Mattel.

License Global

August 8, 2023

1 Min Read
Weird Barbie, Mattel Creations
Weird BarbieMattel Creations

Available for pre-sale now on Mattel Creations, the Weird Barbie doll includes a bright pink dress with colorful artwork and puffy sleeves, with green snakeskin boots, short, tousled hair and markings on her face to emulate a doll that’s been “played too much.”  

Mattel is also offering more ways for fans to step into Barbie Land and the short-lived Ken-dom with an expanded collection featuring more of Barbie and Ken’s film looks, including Ken’s Faux Fur Coat attire, Barbie and Ken in their retro-inspired skating outfits and more dolls and accessories inspired by scenes and characters from the 'Barbie' movie

Watch: Josh Silverman, chief franchise officer and global head, consumer products, Mattel, sits down with License Global to discuss the latest from the toy giant ...

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like