New 'Barbie' Movie Toys Launch

Weird Barbie doll and more launch from Mattel.

License Global

August 8, 2023

1 Min Read
Weird Barbie, Mattel Creations
Weird BarbieMattel Creations

Available for pre-sale now on Mattel Creations, the Weird Barbie doll includes a bright pink dress with colorful artwork and puffy sleeves, with green snakeskin boots, short, tousled hair and markings on her face to emulate a doll that’s been “played too much.”  

Mattel is also offering more ways for fans to step into Barbie Land and the short-lived Ken-dom with an expanded collection featuring more of Barbie and Ken’s film looks, including Ken’s Faux Fur Coat attire, Barbie and Ken in their retro-inspired skating outfits and more dolls and accessories inspired by scenes and characters from the 'Barbie' movie

Watch: Josh Silverman, chief franchise officer and global head, consumer products, Mattel, sits down with License Global to discuss the latest from the toy giant ...

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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