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Merch line showcases his signature panther character designs to appeal to fans and kidults.
January 25, 2024
Moose Toys has announced details of an exclusive partnership with digital creator, MrBeast (aka Jimmy Donaldson), to co-create an entirely new brand.
The new merch line, aimed at fans and kidults, represents MrBeast’s figural merch and showcases his panther character designs.
“This will be the most anticipated launch of the year,” says Paul Solomon, chief executive officer, Moose Toys. “MrBeast is wildly iconic and the biggest influencer on the planet. By combining his unique brand of innovation with our Moose WOW, we created a phenomenal line of products that will be highly sought after. We’re incredibly honored he entrusted Moose as a partner and co-creator."
The collectible figures will capture the bright blue and fuchsia panther logo that is the signature of MrBeast’s brand.
MrBeast will feature the line in new content on YouTube and the full MrBeast-branded line will be available worldwide from the fall.
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