Cross-category, cross-property agreement extends companies’ 20-year licensing relationship.

License Global

July 25, 2023

1 Min Read
"Ted Lasso" Little People figurine set.
"Ted Lasso" Little People figurine set.Warner Bros. Discovery Global Consumer Products

Mattel has renewed its licensing agreement with Warner Bros. Discovery Global Consumer Products. The global toy company will continue as a Warner Bros.’ toy licensee for the preschool, plush, dolls, vehicles, games and novelty toy categories, developing and marketing products for more than 50 Warner Bros. Discovery brands and franchises, including DC Universe, DC Super Friends, “Batwheels,” “Harry Potter,” “Fantastic Beasts,” “Friends,” “Seinfeld,” “Ted Lasso” and many more. 

“Mattel is incredibly proud of our two-decade-long partnership with Warner Bros. to create products for fans featuring their favorite Warner Bros. characters and storylines,” says Nick Karamanos, senior vice president, entertainment partnerships, Mattel. “We are thrilled that Mattel is a partner of choice for the largest and most successful entertainment companies in the world and are excited to continue our partnership with Warner Bros. Discovery as we accelerate our businesses together.” 

“Warner Bros. Discovery has always been committed to delivering extraordinary products and experiences to audiences around the world, and through our collaboration with Mattel, we’ve been able to extend our beloved characters and stories beyond the screen,” says Pam Lifford, president, Warner Bros. Discovery Global Brands, Franchises and Experiences. “This partnership has been a testament to the power of storytelling and innovation, and together, we look forward to exploring new horizons and creating even more inspiring products that will delight fans of all ages.”  

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License Global

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