IMC Toys has announced its new Over-The-Top platform that combines content with e-commerce.
Launching later this month, the platform will initially feature more than 150 videos from IMC Toys brands like Cry Babies Magic Tears, VIP Pets and Bloopies.
While watching, viewers will learn about products related to the video and add them to a wishlist compliant with the Children's Online Privacy Protection Rule (COPPA), with parents who can place orders through purchase links.
"The launch of our OTT platform is a monumental moment for IMC Toys," says Raquel Roca, corporate communication manager, IMC Toys. "Our goal is always to provide the best possible experience for our consumers and this platform takes a holistic approach - conveniently providing everything from content to product information, to purchasing ability all
in one place."
Kitoons OTT will be available through Smart TVs, mobile, tablets and web. More features like interactive activities and content will serve as the launching pad for new characters from the fall 2021 line-up as the platform rolls out.